See how you can increase your advertising ROI
With just some basic information about your digital advertising, we’ll generate a personalized report that shows you how you can reduce your cost per lead, boost your conversion rate, and increase your ROI—just by using Unbounce.
Before you start…
This tool uses AVERAGES to estimate how much *more* you could be making by using Unbounce landing pages, popups, and sticky bars.
To get the most accurate ROI prediction, you should (roughly) know:
- How much you spend on advertising each month
- How many of those visitors convert
- How many visitors you get from that advertising
- How much revenue each conversion generates generates
What industry best describes your target market?
How much do you spend on advertising each month?
Your advertising spend includes your paid search, social, email, display—everything. It’ll depend on your industry, but most small businesses spend between 1-10% of their gross revenue on advertising.
How many monthly visitors do you get from advertising?
The number of people who click through one of your ads. Most digital advertising platforms include built-in reporting where you’ll be able to find this. We set this at a minimum of 50 visitors.
How many conversions do you get from advertising each month?
Every time a visitor completes your campaign goal (on a landing page or website), it’s a conversion. Common campaign goals include signing up for a trial or buying a product.
How much revenue does an average conversion generate?
The revenue your business gets from a conversion. You can calculate this by dividing the revenue attributed to your advertising by the number of conversions it’s brought in.
Your results are being calculated.
(Beep boop. Brrrt.)
Your Breakdown
Here’s What Your ROI Could Be with Unbounce
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Ready to Multiply Your ROI with Unbounce?
"At JetPet, we can now create and measure our landing pages quickly with templates that are stunning and easy to work with. We have nearly doubled our conversion rates."
Resources
Get to Know Unbounce
Wanna learn more before takin’ the plunge? Check out these resources to get familiar with Unbounce, including our easy-to-use landing page builder and optimization features like Smart Traffic.
Unbounce Builder
See how easy it is to assemble high-converting landing pages with this fully interactive demo of Unbounce’s drag-and-drop builder.
Try It Now
Smart Traffic
Learn all about Smart Traffic, our AI-powered optimization tool that automatically routes visitors to the page where they’re most likely t convert.
Read More
Benchmark Report
Dig into our Conversion Benchmark Report and get actionable insights from our machine learning analysis of 34K+ landing pages.
Get The Report
METHODOLOGY
See How It Works
The Unbounce ROI Calculator uses data from our machine learning analysis of 34K customer landing pages for the Conversion Benchmark Report, as well as data from customers using Smart Traffic that shows an average conversion rate lift of 30%.
Here’s how we calculate...
Your Return on Investment (ROI)
We calculate your current ROI by multiplying your monthly conversions by the your conversion value, then subtracting your monthly ad spend. Your ROI with Unbounce reflects your predicted return on investment if you were converting at the median rate.
Your ROI with Smart Traffic shows how increasing your expected Unbounce conversion rate by 30% would further improve your ROI.
Your Cost Per Lead (CPL)
Your current CPL is determined by dividing your monthly advertising spend by your monthly conversions. Your CPL with Unbounce shows what your cost per lead could be by hitting the average conversion rate for your industry.
We determine your CPL with Smart Traffic by re-running this calculation with a 30% lift to your conversion rate.
Your Conversion Rate (CR)
We figure out your current CR by dividing your monthly visitors by your monthly conversions. Since your conversion rate is less than the median for your industry, the median displays as CR with Unbounce.
Your CR with Smart Traffic is calculated by adding a 30% lift to your predicted conversion rate with Unbounce.
Ready to Multiply Your ROI with Unbounce?
Start your 14-day free trial now.